Monaco

The TAG Heuer Monaco, first introduced in 1969, revolutionized the watch industry with its bold design and groundbreaking technology. It was the world’s first automatic chronograph with a square, water-resistant case—a striking departure from the traditional round watch design. Powered by the Calibre 11, a revolutionary automatic movement, the Monaco represented TAG Heuer's innovation in precision timekeeping. The watch’s distinctive design, with its bold square face, blue dial, and red accents, quickly became an icon, symbolizing the brand’s avant-garde approach to horology. It was also one of the first chronographs to feature the crown on the left side, a nod to its automatic movement, as it did not need winding.

The Monaco’s legendary status was cemented when Steve McQueen famously wore it in the 1971 racing film Le Mans, solidifying its association with motorsports and rebellion. Since then, the Monaco has evolved while maintaining its iconic aesthetic. Modern versions incorporate updated movements like the Calibre 12 and Calibre 11, while preserving the watch's signature look and motorsport heritage. Today, the TAG Heuer Monaco remains a symbol of bold design and technical innovation, blending vintage appeal with cutting-edge watchmaking, making it one of the most recognizable and sought-after timepieces in the world.