Tag Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Swiss Jura, is renowned for its pioneering spirit and innovation in watchmaking, particularly in the field of precision timing. One of its most notable early achievements was the creation of the oscillating pinion in 1887, which is still used in chronographs today. TAG Heuer became synonymous with sports timing, providing high-precision timekeeping for events such as the Olympic Games and Formula 1 racing. In 1969, the brand introduced the Monaco, the world’s first automatic chronograph, which became iconic after being worn by Steve McQueen in the film Le Mans.
1 Notable Models
In 1985, the brand merged with Techniques d'Avant Garde (TAG), forming TAG Heuer and further solidifying its reputation for combining luxury with cutting-edge technology. Today, TAG Heuer remains at the forefront of the luxury sports watch market, continuously innovating with models such as the Carrera and the Aquaracer. The brand’s commitment to precision, performance, and avant-garde design is reflected in its ongoing involvement with motorsports and its development of high-tech timepieces, including smartwatches. TAG Heuer continues to balance tradition and innovation, offering watches that embody Swiss precision and a passion for pushing boundaries.