Rolex
Country
Switzerland
Founded
1905
Founder
Hans Wilsdorf & Alfred Davis
Rolex, a name synonymous with luxury and precision, was founded in 1905 by Hans Wilsdorf and Alfred Davis in London. Initially, the company specialized in importing Swiss movements and placing them in high-quality cases. In 1910, Rolex made history by becoming the first watchmaker to earn the Swiss Certificate of Chronometric Precision, a testament to its commitment to quality and innovation. This early recognition laid the foundation for the brand’s reputation as a leader in horological excellence.
Quick Hits
- Originally founded as Wilsdorf and Davis, which honestly doesn't connote the same level of luxury
- Created the world's first waterproof watch case, shortly followed by the world's first watch waterproofing stunt (when Mercedes Gleitze swam across the English channel wearing an Oyster case watch on her necklace)
- The original watch worn by James Bond in Ian Fleming's novels, much to Omega's chagrin
The move to Geneva in 1919 marked a significant shift for Rolex, allowing the brand to embrace its Swiss roots fully. The 1920s saw the introduction of several groundbreaking innovations, including the first waterproof wristwatch, the Oyster, in 1926. This invention not only set a new standard for durability but also revolutionized the design and functionality of watches. The Oyster case's innovative screw-down crown and sealed case allowed it to withstand water and dust, appealing to adventurers and professionals alike.
Rolex continued to push the boundaries of watchmaking with the launch of the Perpetual movement in 1931, which utilized a self-winding mechanism powered by the motion of the wearer’s wrist. This innovation eliminated the need for manual winding and showcased Rolex's commitment to technological advancement. Over the decades, the brand introduced iconic models such as the Datejust, Submariner, and Daytona, each designed for specific purposes, from diving to motorsport, reinforcing its status as a versatile and aspirational brand.
The brand’s association with luxury was further solidified through strategic marketing and partnerships with notable figures and events. Rolex has been the official timekeeper for prestigious sports events, including Wimbledon and the Daytona International Speedway. Its sponsorship of prominent athletes and celebrities, such as Roger Federer and James Cameron, helped position Rolex not just as a watch brand, but as a symbol of success and achievement. The brand's distinctive crown logo has become a universal symbol of prestige.
Today, Rolex is not only known for its exquisite craftsmanship but also for its robust resale value and collectability. Each timepiece is meticulously crafted, often taking a year or more to produce, with a strong focus on detail and durability. The brand remains privately owned, allowing it to maintain its exclusivity and control over production. As a leader in luxury watchmaking, Rolex continues to represent a blend of tradition, innovation, and elegance, making it a coveted choice for watch enthusiasts and collectors worldwide.